The “Catching Light” project aimes to showcase the exquisite designs of the Sofia Provera Atelier through a stunning photo shoot. The team worked tirelessly to bring this vision to life, and each scenario was carefully crafted to highlight the beauty and elegance of the dresses.
The origin of the photo shoot dates back to the meeting between Fabio Marciano and Sofia Provera at the prestigious “Italian Wedding Award” ceremony, during which both were awarded “Best Photographer Italy 2022” and “Best Made-to-Measure Wedding Dress Atelier Italy 2022”.
Together with Tiemo Weidemann, a German filmmaker, they collaborated to create the “Catching Light” project, a fashion and artistic photo shoot related to the world of weddings and fashion. The location of the shoot, the Ninfeo di Villa Litta in Lainate, inspired poses inspired by statues, in which a nymph frees herself from immobile postures to come to life, wrapped in luminous fabrics.
With the help of high-level professionals, including a florist and makeup artist, our’s team created an elegant and mysterious image that captured the essence of the nymphs. The model’s poses were inspired by the statues present in the Ninfeo, and flowers were creatively used to replace water in the urns, tying the subject to the background. The final result is a modern boho-style interpretation of a painting, where the model seems to merge with the background and become part of the artwork itself. This photo shoot showcases Provera’s atelier and demonstrates her creativity in the world of fashion photography.
“Catching Light” has been published on Elle Italia. The photo shoot’s unique and creative style caught the attention of the prestigious fashion magazine, showcasing the team’s talent in the world of fashion photography.
If you want to see the amazing work of Marciano’s team, head over to the Elle Italia website to check out the “Catching Light” photo shoot. It’s a stunning example of their creativity and innovation in the fashion photography industry.
Tiemo Weidemann worked alongside our Team and Sofia Provera’s team to bring the project to life through film. The video offers a behind-the-scenes glimpse into the making of the photo shoot, revealing the intricate details and creativity that went into each shot. Be sure to check out the video to fully immerse yourself in the enchanting world of the “Catching Light” project.
The first setting was particularly crucial, featuring a carefully designed set that took extensive planning and preparation. The team spent countless hours perfecting the lighting, balancing flash and natural light to capture the models’ grace and beauty in the dresses.
In the second scenario, the team ventured into a unique and unusual setting, utilizing the cave setting as a one-of-a-kind backdrop. This allowed for a different perspective, with the models in a seated position. The lighting was expertly mixed with the natural light, creating a stunning effect suited to the environment.
In the third and final scenario, the team focused on highlighting the intricate details of the dresses and the beautiful mosaic floor. Fixed continuous lighting with various modifiers was used to create a contrasted and crisp effect, showcasing the unique and intricate details of each dress.
The “Catching Light” project was a true labor of love, with the team’s hard work resulting in a stunning series of photographs. These photos captured the beauty and elegance of each dress in the most captivating way possible, and the shoot will undoubtedly go down as one of the most beautiful and creative of the year.
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